I received a marketing email recently that seemed well put together, informative, and even a bit compelling. The good news is I couldn’t get that email out of my head; the bad news is something bothered me about it and it failed to move me to take the sender’s desired action. [caption id="attachment_27" align="alignright" width="300" caption="Do you have a no negativity marketing policy?"][/caption] After reading the email again, it dawned on me; the author had used a subtle but nonetheless negative approach. The message had strong merits and piqued my interest, however the value proposition was lost in a subtle cheap shot taken ...
Recently more and more clients are asking about referral systems and programs, and more specifically want “secret shortcuts” to expedite the process. Seeing as this is something of a trending topic right now I though [caption id="attachment_69" align="alignright" width="300" caption="When was the last time you received a referral?"][/caption] you might benefit from the information as well. Here’s the basis of what I’ve been sharing with my clients. Referrals can generally be attained by 2 methods. One is very mechanical and is more of a business transaction. The other is very organic and is the result of true-networked relationships. The first method is highly systemized ...
Why is it that human nature is so quick to judge? Why must we judge after drawing conclusion from errant assumptions? Why is it so incredibly difficult for us to see to opposition’s viewpoint? I’m writing this after observing a spirited (read heated) banter in the comments of a friend’s Facebook Status. [caption id="attachment_19" align="alignright" width="188" caption="Ever feel like you judge people so easily that you should wear a black robe?"][/caption] Both sides had valid points, but kept making them repeatedly with increasing fervor, even to the point of insulting. I’m convinced that both views had supporters who were rational, logical, pleasant people, but ...
Practically everyone we know has a GPS device in their car. It might be mounted on the dash or in their onboard computer, but at the very least they have a GPS enabled smartphone. Of course this great technology provides us step by step directions to get us from point A to point B as quickly as [caption id="attachment_77" align="alignright" width="300" caption="The power of "being" where you are"][/caption] possible. We have to enter the destination address, but the GPS already knows where we are intuitively. Knowing precisely where you are is a crucial piece of the formula. Without it you are completely immobilized. I began pondering ...
Recently I had an interaction with a client that left me feeling grateful for our relationship. There was no financial transaction, no calling in a favor, no public accolades. This was simply a meeting where a client thanked me for the service our company had provided. [caption id="attachment_22" align="alignright" width="300" caption="As solid as stone, Gratitude can help build your business"][/caption] I of course thanked him for his kind words; assured him I would share his thoughts with our team, and after several minutes of polite conversation made my departure. On my drive back to the office, I began thinking about the client, and what they ...
This is a question that has intrigued me for quite sometime and challenged my way of thinking. My dilemma began when I picked up a copy of Linchpin by Seth Godin. The book challenges conventional wisdom in the area of employment. [caption id="attachment_12" align="alignright" width="300" caption="Do you think of yourself as an artist?"][/caption] If you haven’t read the book, I won’t be the spoiler; suffice it to say that Seth opened my eyes to the reality that I have the ability to embrace my inner artist. The next question is will I choose to find fulfillment in my God-given talents. I’ve discovered a common theme ...
Happy Independence Day America!
May you enjoy this time with your loved ones honoring our great nation and remembering those who’ve served to keep her great.
And a very Happy Birthday wish to Ansley Jaye!
Today marks the 68th anniversary of the Normandy invasion of WWII known as D-Day.
This marks a day of untold bravery, extreme sacrifice, unequaled heroism, and a terror known only to those who’ve experienced it.
May we never forget the price paid by the greatest generation in history to provide us the freedoms we enjoy today. Let’s all pause for a moment to appreciate the blessings we enjoy and honor those that helped provide them.
Every week I send out 2 emails to those that have been kind enough to subscribe to my newsletter. The beginning of the week there is a full newsletter filled with marketing tips and tools for small businesses to grab on to. At the end of each week, I send a short personal letter of something that has inspired me that I’d like to share with you. I call it our Friday Chat.
The information I share in the Newsletter and Friday Chat is exclusive to subscribers and almost never published here. However, today’s Friday Chat has sparked a ton of response, and I thought I’d break from the norm and share it with you here. My hope is that you’ll enjoy the letter to the point that you’d like to subscribe yourself. It’s free to join, and your privacy and email address are completely safe. I invite you sign up here.
Without further delay here is today’s Friday Chat, please enjoy.
In keeping with our trend of Friday chats, I want to share with you a “holy cow” moment I experienced this week.
It all began while reading “Starting And Closing: Perseverance, Faith, and One More Year” by John Smoltz with Don Yaeger. (Amazon affiliate link) The quick overview is John tells the story of his baseball career intertwined with life’s challenges and how he persevered.
My “ah ha” moment happened while reading chapter 17. John recounts his less than flattering 1991 season when he started the year with a 2-11 record. The problem he had was he couldn’t pitch out of a jam. His mechanics were good and his talent was immense, but his thought process kept getting in the way. If he allowed a batter to get on base, his fear of them scoring overtook his mind. Without spoiling the book for you, a sports psychologist suggested John have a video montage created of his greatest moments. John was supposed to watch the video a few times in the hours before his next start.
At first I thought “That’s cool for a major league pitcher, but what about my moments of doubt?” That’s when it hit me, I’m an All Star too! I may not be able to throw a baseball 98 mph for a perfect strike, but I have impacted the lives of others in positive ways. I quickly grabbed a pen and my notebook and jotted down a dozen things I’m most proud of in my career. Next I’ll be jumping into Photoshop to create images to represent each event using photos, dates, quotes, and even some testimonials of clients served over the years. Then I’ll make my own video montage of those images using a couple of songs that really pick me up. The result will be my very own highlight reel. I think it’s significant to share with you that some of the more meaningful memories are from times that I wasn’t on a public stage, but in the trenches working shoulder to shoulder with people I respect.
What about you? What memories can you tap into when things get tough? I think it’s safe to say that you don’t have to go to the extreme that I am, but I do advise that you have a plan in mind for your doubting moments. You might review your LinkedIn recommendations, or re-read a few client testimonials, or think about an influential coach or professor you had. The bottom line is that you have a choice when standing in the face of doubt. I hope you choose to tap into your rich history of success and fight for your win.
Finally, I’d love to hear about your wins in the face of doubt. Just reply to this email and let me know how you have thrived. I’d be honored to share in your victory.
As always, thanks for being you.
This weekend saw the passing of the Legendary Carroll H. Shelby (1923-2012)
To those of us that consider ourselves “gear heads” or “petrol heads” this is no ordinary man. Carroll Shelby is a legend in the automotive industry and a hero to hundreds of thousands. His passing leaves a huge vacuum in the world that won’t quickly be filled.
Shelby was a tireless innovator that didn’t know the meaning of the word ‘quit’. The legacy he leaves his family is one filled with tremendous accomplishments, accolades, and most of all, reverence. It’s safe to say that the Shelby family is in the hearts, minds, and prayers of millions.
Immediately after the news broke, there were dozens of articles, blog posts, and memorials hitting the web. They painstakingly chronicled the work Carroll Shelby is famous for and commemorated his achievements. Clearly this man was heroic.
This led me to think about the heroes that have made a meaningful impact in my life and specifically in my businesses. They may not be the focus of national articles and may not change the industries they serve forever; rather, they are the less famous legends that have my utmost respect and have taught me invaluable lessons. They are the people that inspire me to branch out, encourage me to stay faithful to my vision, and keep me grounded when my ego begins to take over.
I invite you to do as I have. Take a moment to ponder the full value of your heroes.
What do they mean to you?
How much of your success can you attribute to their mentoring?
Do they know how much you value your relationship with them?
Have you captured those lessons so you can master them and pass them on later?
Let’s commit today that we won’t have regrets of missed opportunity when our heroes are taken from us.
Patience. To some it feels like banging your head against a wall. However, it truly is a virtue and I bet most of us try diligently to nurture it in our lives, but what about in our businesses?
Anyone who hasn’t heard the old cliche’ “It’s not personal, it’s business” has lived their life sheltered from mainstream media and pop culture. (If that’s you, please contact me ASAP I want to write a case study about you)
I think it’s safe to say that there are 2 sides to this proverbial coin. First, in our business we can easily become a bit self righteous with our employees, vendors, and certainly our competitors. I think it’s also safe to say that sometimes we take that approach with our customers as well. Anyone remember the soup nazi from Seinfeld?
Now on the other hand, we expect and sometimes demand that businesses extend us patience and above common courtesy when we find ourselves in the role of the customer.
This presents quite a dichotomy that begs us to find a balance between the yin and the yang in business.
How about you? Have you ever found yourself feeling like a business owed you a bit more patience only to not extend the same kindness to those you impact?
At the end of the day business really is personal don’t you think?